A brand is what makes a company recognizable, but also is how a person behaves and that is your brand, so get our t-shirt and "Keep Calm..."
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Andy Stalman is one of the leading experts in branding in the world, he knows well that a brand can become a "religion" and as such it has to be understood, in the twenty-first century marks are almost Catechisms which make that his faithful followers carried them almost any price, so you have to know how to generate brand of every company or every person If you haven't read his book Brand OFF ON you are already taking, but above all quiet... and continuous :-D