Crazy 1's
Crazy 1's

Crazy 1's


Here's to the crazy ones

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In 1997 TBWAChiatDay advertising agency created a campaign that resulted in a change to the Apple brand for Apple: the campaign Think Different It became a reference for those who used Macintosh. Especially within this text campaign Here's to the crazy ones based on a passage from the book The Road Jack Kerouac is since then an anthem for fans of Apple.

This is for fools. The misfits. The rebels. The problematic. Those who do not fit into any site. Those who see things another way. They do not follow the rules. And they do not have any respect for provisions. You can praise them, can not agree with them, can cite them, can not believing in them, glorify them or vilify them. But the only thing you can't do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They drive humanity forward. Perhaps they will be crazy. How if you can't face a blank canvas and see a work of art? Or sit in silence and hear a song that has never been written? Or contemplate a red planet and see a laboratory on wheels? While some see them as the crazy, we seegeniuses. Because the people who is sufficiently insane to think they can change the world, are those who manage to do it.

We have created our own version of this phrase using the original font of the Apple I. We have also chosen a vinyl fluoride resemble it monitors green phosphor and so remember when he started this revolution in that garage in 1976 ;-)

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